Our Standards.

Trustpilot

Our Principles. Our Foundations.

At First4Lawyers, quality isn’t just a promise, it’s a practice. Our approach to legal lead generation is grounded in transparency, compliance, and care. We work to the highest standards because your firm, and your clients, deserve nothing less. These are the principles that underpin everything we do.

Client-First Thinking.

1. Client-First Thinking.

We treat every enquiry like it’s our only one. Our approach is guided by empathy and professionalism. Whether someone is navigating a personal injury or buying a home, they’re met with support, sensitivity, and clear next steps, making them far more likely to become your future customer.

Strict Vetting Criteria

2. Strict Vetting Criteria.

Only high-quality, high-intent leads make it through. Our legal services team rigorously assesses each personal injury and clinical negligence enquiry to ensure it meets the criteria for your firm’s services. That means no time wasted chasing unsuitable cases - just relevant, ready-to-proceed prospects.

Fair Lead Allocation

3. Fair Lead Allocation.

We don’t play favourites, and we never compete with you. We offer a level playing field. Our model ensures fair and transparent lead distribution across our panel. And unlike some providers, we don’t compete with our partner firms for the very enquiries we generate.

Full Compliance, Always

4. Full Compliance, Always.

We follow the rules, and then some. Our lead generation methods comply fully with FCA and advertising standards. We proactively monitor regulatory changes to protect your firm from reputational or legal risk.

Relentless Quality Control

5. Relentless Quality Control.

We don’t stand still. We improve every day. From regular staff training to performance analysis, we’re constantly refining our processes. If we find a better way to serve your firm or your future clients, we take it.

Don't just take our word for it...

Eaton-Smith
Eaton Smith

“We've been with First4Lawyers for 10+ years now. They're very very focused on their client care - it just works. It's a perfect partnership and we're just glad to be on their panel.”

Eaton Smith Solicitors
Huddersfield
TPF Law
TPF-Law

“We have steadily increased the volume of work we receive, and we plan to continue to do so. First4Lawyers deliver exactly what they say they will, and the leads are of a consistently high quality.”

TPF Law
Manchester
ThorneycroftSolicitors
Throneycroft

"Our first time using a platform like this, and we've been pleasantly surprised. Its flexibility brings a great spread of leads across all three branches of our firm."

Thorneycroft Solicitors
Macclesfield

FAQs.

What services do First4Lawyers provide to law firms?

We specialise in delivering qualified leads across personal injury, clinical negligence, housing disrepair and conveyancing. Our services help firms scale efficiently, reducing the time spent on prospecting and enabling them to focus on client service.

How do you generate leads?

We utilise an omni-channel marketing strategy, including TV advertising, social media, SEO, and PPC, to drive potential clients to our website or legal services team. These enquiries are then vetted to ensure they meet eligibility criteria before being passed to your firm.

How do First4Lawyers ensure lead quality?

We adapt our approach to maintain lead quality to reflect the work type, using a combination of smart online pre-qualification and the human touch by ensuring our legally trained legal services team, led by an experienced solicitor, assess enquiries through a rigorous vetting process. This ensures our firms receive relevant, high-quality enquiries to boost their caseloads, enabling focus on growing their brand and delivering excellent client experiences.

What's the difference between your services for personal injury, clinical negligence, housing disrepair (HDR) and conveyancing?

Our services are tailored to meet the specific needs of each legal area, ensuring firms receive relevant and high-quality enquiries. Our approach is designed to optimise conversion rates and provide firms with leads to build their caseloads for their specialist legal services. Our legal services team, overseen by experienced personal injury solicitor, Jacqueline Busby, vet all personal injury and clinical negligence claims. In the case of conveyancing, consumers actively choose to speak to your firm based on your profile and experience. Meanwhile, our HDR lead generation service offers a comprehensive packaged lead service which also includes surveyor reports and detailed damage assessment so you have a full picture of the case available.

What makes First4Lawyers different from other lead generation providers?

Unlike many providers now owned by law firms, First4Lawyers stands apart due to our commitment to independence and fairness. Our independence means we ensure every lead is fairly and equitably distributed to our panel firms with no cherry-picking or in-house prioritisation. While the market has seen increased consolidation, with lead generators merging with law firms, we remain focused on delivering high-quality, unbiased enquiries to support the growth of our partners.

What results can I expect from partnering with First4Lawyers?

Our panel firms consistently see increased client acquisition, improved ROI and a stronger market presence. We're confident that our services will help your firm grow sustainably and profitably and can talk through typical conversion rates and ROI levels for different areas of law depending on your requirements.

Speak to our team

Speak to our team.

Simply complete the form, and a member of our team will be in touch to discuss how we could help your firm.