
Let’s find the right approach for your firm.
Receive tailored leads for your practice area, ensuring your team can focus on what they do best - delivering excellent legal services while we grow case volume.
Expand your firm's client base through reliable, pay-per-lead solutions tailored to your needs.
Our tried-and-tested model
means you only pay for
the leads you receive.
Leads are fairly distributed across our partners, with no cherry-picking or inequity.
Work alongside the UK's most-seen legal brand - 80% of the adult population has seen one of our ads.
16+
of legal lead generation experience.
850k+
users visited our website across 2024.
44m+
View for our ads across
all channels.
We generate hundreds of thousands of enquiries a year and have a proven track record of consistently delivering only the highest quality valuable leads for our panel firms day in, day out.
We employ specialists in the areas of marketing that deliver real results, from award-winning creatives to market-leading Search Engine Optimisation, Paid Social and Pay-Per-Click specialists. Part of our success is the regular review and reinvigoration of our campaigns across all channels.
We employ specialists in the areas of marketing that deliver real results, from award-winning creatives to market-leading Search Engine Optimisation, Paid Social and Pay-Per-Click specialists. Part of our success is the regular review and reinvigoration of our campaigns across all channels.
We're proud to be independent and family-owned. All of the leads we generate for our clients are solely theirs, with no cherry-picking or competing interests. Our focus is on delivering high-quality, exclusive leads that help law firms grow without conflict.
What services do First4Lawyers provide to law firms?
We specialise in delivering qualified leads across Personal Injury, Clinical Negligence, Housing Disrepair and Conveyancing. Our services help firms scale efficiently, reducing the time spent on prospecting, enabling them to focus on client service.
How do you generate leads?
We utilise an omni-channel marketing strategy, including TV advertising, social media, SEO, and PPC, to drive potential clients to our website or legal services team. These enquiries are then vetted to ensure they meet eligibility criteria before being passed to your firm.
How do First4Lawyers ensure lead quality?
We adapt our approach to maintain lead quality to reflect the work type, using a combination of smart online pre-qualification through to building in the human touch to ensure our legally trained legal services team, lead by an experienced solicitor, assess enquiries through a rigorous vetting process. This ensures our firms receive relevant, high-quality enquiries to boost their caseloads, enabling focus on growing their brand and delivering excellent client experiences.
What's the difference between your services for personal injury, clinical negligence, housing disrepair (HDR) and conveyancing?
Our services are tailored to meet the specific needs of each legal area, ensuring firms receive relevant and high-quality enquiries. Our approach is designed to optimise conversion rates and provide firms with leads to build their caseloads for their specialist legal services. Our legal services team, overseen by experienced personal injury solicitor, Jacqueline Busby, vet all personal injury and clinical negligence claims. In the case of conveyancing, consumers actively choose to speak to your firm based on your profile and experience. Meanwhile, our HDR lead generation service offers a comprehensive packaged lead service which also includes surveyor reports and detailed damage assessment so you have a full picture of the case available.
What makes First4Lawyers different from other lead generation providers?
Unlike many providers now owned by law firms, First4Lawyers stands apart from other lead generation providers due to our commitment to independence and fairness. Our independence means we ensure every lead is fairly and equitably distributed to our panel firms with no cherry-picking or in-house prioritisation. While the market has seen increased consolidation, with lead generators merging with law firms, we remain focused on delivering high-quality, unbiased enquiries to support the growth of our partners.
How do I receive my clinical negligence leads?
Details can be sent directly via email for follow-up – and we’re also flexible in providing API integration, meaning leads can be delivered directly into your CRM or client management system. Whatever your preference, our onboarding team will work with you to support your needs.
What results can I expect from partnering with First4Lawyers?
Our panel firms consistently see increased client acquisition, improved ROI and a stronger market presence. We're confident that our services will help your firm grow sustainably and profitably and can talk through typical conversion rates and ROI levels for our current conveyancing work.
we send out a surveyor to do a full assessment of the damage and also do ID checks, saving you time and resources.
Receive tailored leads for your practice area, ensuring your team can focus on what they do best - delivering excellent legal services while we grow case volume.