Life of a Lead.

At First4Lawyers, we’ve built a lead generation process that’s transparent, efficient and designed to deliver high-quality leads to the right firms. This page walks you through every step – so you can see exactly what happens before a lead reaches your team.

It Starts With National Marketing That Works

1. It Starts With National Marketing That Works.

We run high-impact, multi-channel campaigns to attract potential claimants across digital, TV, search and more. Whether someone’s searching online or hears about us on TV, we make sure they know where to turn for legal support.

2. Capturing Interest With Tailored Pages.

Once someone clicks, they’re directed to one of our sector-specific landing pages (accident at work, clinical negligence, housing disrepair, public liability etc.). These pages are built to guide users smoothly from curiosity to contact.

Capturing Interest With Tailored Pages
Qualification and Vetting

3. Qualification and Vetting.

Our legal services team, led by a personal injury solicitor, vets all personal injury and clinical negligence leads. In the case of conveyancing, consumers actively choose to speak to your firm based on your profile and experience. Meanwhile, our HDR lead generation service offers a comprehensive packaged lead service which also includes surveyor reports and detailed damage assessment so you have a full picture of the case available.

4. Passed To Your Firm.

Once a lead is vetted, we pass it on to a partner law firm. We don't cherry-pick, take any cases for ourselves or distribute unfairly. Our lead delivery is consistent, reliable and predictable - all the qualities that you need to grow your firm.

Passed To Your Firm

FAQs.

What services do First4Lawyers provide to law firms?

We specialise in delivering qualified leads across personal injury, clinical negligence, housing disrepair and conveyancing. Our services help firms scale efficiently, reducing the time spent on prospecting and enabling them to focus on client service.

How do you generate leads?

We utilise an omni-channel marketing strategy, including TV advertising, social media, SEO, and PPC, to drive potential clients to our website or legal services team. These enquiries are then vetted to ensure they meet eligibility criteria before being passed to your firm.

How do First4Lawyers ensure lead quality?

We adapt our approach to maintain lead quality to reflect the work type, using a combination of smart online pre-qualification and the human touch by ensuring our legally trained legal services team, led by an experienced solicitor, assess enquiries through a rigorous vetting process. This ensures our firms receive relevant, high-quality enquiries to boost their caseloads, enabling focus on growing their brand and delivering excellent client experiences.

What's the difference between your services for personal injury, clinical negligence, housing disrepair (HDR) and conveyancing?

Our services are tailored to meet the specific needs of each legal area, ensuring firms receive relevant and high-quality enquiries. Our approach is designed to optimise conversion rates and provide firms with leads to build their caseloads for their specialist legal services. Our legal services team, overseen by experienced personal injury solicitor, Jacqueline Busby, vet all personal injury and clinical negligence claims. In the case of conveyancing, consumers actively choose to speak to your firm based on your profile and experience. Meanwhile, our HDR lead generation service offers a comprehensive packaged lead service which also includes surveyor reports and detailed damage assessment so you have a full picture of the case available.

What makes First4Lawyers different from other lead generation providers?

Unlike many providers now owned by law firms, First4Lawyers stands apart due to our commitment to independence and fairness. Our independence means we ensure every lead is fairly and equitably distributed to our panel firms with no cherry-picking or in-house prioritisation. While the market has seen increased consolidation, with lead generators merging with law firms, we remain focused on delivering high-quality, unbiased enquiries to support the growth of our partners.

What results can I expect from partnering with First4Lawyers?

Our panel firms consistently see increased client acquisition, improved ROI and a stronger market presence. We're confident that our services will help your firm grow sustainably and profitably and can talk through typical conversion rates and ROI levels for different areas of law depending on your requirements.

Don't just take our word for it...

Eaton-Smith
Eaton Smith

“We've been with First4Lawyers for 10+ years now. They're very very focused on their client care - it just works. It's a perfect partnership and we're just glad to be on their panel.”

Eaton Smith Solicitors
Huddersfield
TPF Law
TPF-Law

“We have steadily increased the volume of work we receive, and we plan to continue to do so. First4Lawyers deliver exactly what they say they will, and the leads are of a consistently high quality.”

TPF Law
Manchester
ThorneycroftSolicitors
Throneycroft

"Our first time using a platform like this, and we've been pleasantly surprised. Its flexibility brings a great spread of leads across all three branches of our firm."

Thorneycroft Solicitors
Macclesfield
Speak to our team

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