Your common questions answered: What law firms need to know about lead generation

What service does First4Lawyers provide to law firms?

We specialise in delivering high-quality leads across Personal Injury, Clinical Negligence, Housing Disrepair and Conveyancing. Our services help firms scale efficiently, reduce the time spent on prospecting, and focus on client service.

How do you generate leads?

We utilise an omni-channel marketing strategy, including TV advertising, social media, SEO, and PPC, to drive potential clients to our website or claims team. These enquiries are then vetted to ensure they meet eligibility criteria before being passed to your firm.

How does First4Lawyers ensure lead quality?

Our trained legal services team assesses enquiries through a rigorous vetting process, the team is headed by a qualified practicing solicitor. This ensures that leads meet strict eligibility criteria, reducing the risk of wasted time and resources for your firm. For some legal areas, we utilise online forms to qualify leads, which automatically rule out low quality leads, ready for your team to contact, follow-up and close.

What's the difference between your services for Personal Injury, Clinical Negligence, Housing Disrepair and Conveyancing?

Personal Injury & Clinical Negligence leads are fully vetted by our legal services team and allocated based on your firm's agreed capacity, with a taxi-based system ensuring fairness. For Conveyancing, clients select your firm directly from a list after completing a detail needs-based form.

What makes First4Lawyers different from other lead generation providers?

We're the UK's most-seen legal brand with a proven track record of consistent, high-quality lead delivery over the last 17 years. Unlike other providers, we focus on transparency, compliance, and delivering ROI. Unlike most other lead generations providers we do not own and manage law firms that directly compete with our panel members in any of the areas of work that we produce for them.

How do I receive the leads?

Depending on the lead type, details are either sent directly via email for follow-up, or clients are transferred to your team in real-time in a phone call.

What results can I expect from partnering with First4Lawyers?

Our panel firms consistently see increased client acquisition, improved ROI and a stronger market presence. We're confident that our services will help your firm grow sustainably and profitably.

Henry Kilshaw

Marketing Manager for First4Lawyers, committed to helping law firms grow with our world-class lead generation services, simplfying client acquisition and enabling sustainable, long-term growth.

Comments

Related posts

Search 5 common challenges law firms face in client acquisition
Jamie Tomkins - Head of Paid Performance Search