The legal sector is highly competitive, and standing out in a crowded market is no easy task. At First4Lawyers, we’ve spent the last 15+ years building our reputation as the UK’s most-seen legal brand, a journey defined by innovation, strategic marketing, and an unwavering commitment to access to justice.
From our humble beginnings in 2008 to becoming an industry leader in legal marketing, our story is one of resilience, adaptability, and success while remaining independently owned. This article takes a deep dive into how First4Lawyers grew into the UK’s most recognisable legal brand, our key marketing milestones, and our vision for the future.
Founded in 2008, First4Lawyers was the brainchild of three industry experts in marketing, legal services, and technology. Their goal was simple:
Operating in a market where longevity is rare, we’ve remained independently owned and family-run, staying true to our core values.
A year later, in 2009, we took our first major marketing leap, launching our first TV adverts. These campaigns proved to be an instant success, helping us grow rapidly and leading to the expansion of our team and office space in 2010.
By 2011, we were ready to take our brand visibility to the next level. We introduced Andrew Castle as the face of First4Lawyers, launching the now-iconic “Sorry” TV ad campaign, seen by millions across the UK.
This was a game-changer. Our growing reputation in the market was solidified when we won ‘Claims Management Company of the Year’ at the Personal Injury Awards in 2012 and 2013.
Key Milestones in Our Marketing Journey:
Through continuous investment in marketing, TV, digital campaigns, and thought leadership, First4Lawyers became a brand people recognised and trusted.
As we entered the late 2010s, we continued to push boundaries with new campaigns, innovative marketing strategies, and community initiatives.
By 2022, we had reached over 15,000 Trustpilot reviews, with 90% of clients rating us 5 stars. Our digital presence was stronger than ever, appearing in over 2.2 million Google searches, with one in three people searching “No Win No Fee” clicking through to our website.
In 2023, we celebrated our 15-year anniversary and received industry recognition with F4IC receiving the claimant team of the year award and continued our investment in our technology capabilities. This would support our future plans to expand our range of marketing services we offer law firms into new areas of law.
Since then, we have continued to grow and innovate across our service areas, moving into new areas such as Conveyancing and Housing Disrepair, launching new products and platforms and we have seen our team increase in size to over 60 employees.
Our marketing efforts continue to deliver exceptional results, making us one of the most recognised legal brands in the UK. Here’s a look at what we achieved in the last 12 months:
Through a multi-channel marketing approach, including TV, digital, social media, PPC, and SEO, we’ve continued to lead the market in brand recognition and client engagement.
Our success isn’t just about visibility—it’s about trust, consistency, and innovation.
The Core Pillars of Our Marketing Strategy:
Through consistent investment in marketing, people, and technology, we have solidified our position as the UK’s most-seen legal brand.
At First4Lawyers, we’re never standing still. Our commitment to innovation and growth continues, with exciting new projects on the horizon.
In 2025 and beyond, we will:
We remain steadfast in our commitment to our panel members and clients—helping people across the UK access the justice they deserve.
We couldn’t have reached these milestones without the dedicated efforts of our team, the support of our panel members, and the trust of our clients.
Here’s to many more years of growth, success, and innovation as First4Lawyers continues to progress in the legal marketing industry.